(Baton Rouge, LA) –  Visit Baton Rouge has renewed their accreditation from the Destination Marketing Accreditation Program (DMAP).  DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI).  In maintaining DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has continued to demonstrate a significant measure of excellence in destination management and marketing.

“Visit Baton Rouge is honored to receive the Destination Marketing Accreditation Renewal from DMAP,” said Paul Arrigo, President and CEO of Visit Baton Rouge. “This is a team effort. As the official travel resource for the area, we are honored to provide outstanding services in accordance with international standards and benchmarks set by the destination marketing community.”

“By successfully renewing their DMAP accreditation, Visit Baton Rouge has maintained their commitment to quality programs and services. DMAP accreditation communicates to Baton Rouge community stakeholders and potential visitors that Visit Baton Rouge has attained a measure of excellence assuring that their trust is well placed and their business is in good hands.” said Jack Wert, DMAP Board Chair.

The mission of Visit Baton Rouge is to increase visitation to and awareness of the Baton Rouge Area, therefore enhancing economic impact. The staff work in areas of administration, destination sales and services, marketing, communications, and special projects. The organization also works in partnership with the Baton Rouge Film Commission and Baton Rouge Sports Foundation.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination management and marketing. For additional information on DMAP visit www.destinationmarketing.org.

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